Campaign and channel planning
Choose channels, campaign objectives, audiences and landing pages around the action you want people to take.
PPC & Paid Advertising
Paid campaigns built for useful action, not empty clicks.
Google and social advertising planned around measurable commercial goals.
What this service covers
We plan, set up and refine paid campaigns across Google and social platforms, with clear targeting, relevant creative and reporting that connects spend to outcomes.
Is this right for you?
For organisations investing in Google or social advertising and looking for clearer control over objectives, spend and measurement. We can review existing activity or plan a new campaign.
What we can help with
Google Ads setup and management
Build or review the agreed Google Ads structure, naming, targeting and budget settings.
Meta advertising
Plan and manage the agreed Facebook and Instagram advertising with relevant audiences and creative.
Ad copy and creative direction
Develop messages and creative requirements that match the campaign and its destination page.
Testing, optimisation and reporting
Review delivery, spend and performance, and check which meaningful actions the tracking can support.
How we work with you
01
Review goals and tracking
Agree the objective, budget, audience and how results can be measured before launch.
02
Prepare and approve
Build the campaign, check the settings and landing page, and obtain approval for the agreed launch.
03
Monitor and improve
Review live activity and use the results to inform changes, budget decisions and reporting.
Questions you may have
Is the advertising budget included in your fee?
Media spend is agreed separately from setup, management and creative work. We make the allocation and responsibilities clear before launch.
Can you review an existing account?
Yes. We can audit its structure, active campaigns, conversion goals and reporting before recommending changes.
What counts as a result?
That depends on the objective. Awareness activity uses different measures from lead generation. We distinguish impressions and clicks from verified enquiries or other completed actions.
Related services
Let's talk about what you need.
Tell us where you are now and what you want to achieve. We will agree the priorities, deliverables and scope before work begins.