Brand discovery and direction
Explore your offer, audience and existing materials to establish a clear direction for the identity.
Branding & Visual Identity
A brand identity that fits the business you are becoming.
Distinctive brand systems that make your business clearer and more consistent.
What this service covers
We translate your positioning into a coherent visual identity, giving you the core assets and practical guidance needed to show up consistently across print and digital channels.
Is this right for you?
For new organisations building an identity and established businesses whose current brand no longer fits. We connect the visual direction with your positioning and the places the identity needs to work.
What we can help with
Logo and identity system
Develop the agreed logo and supporting identity elements as a coherent visual system.
Colour and typography
Define a practical palette and typography approach for consistent use across applications.
Core brand applications
Apply the identity to the agreed priority materials, such as business communications or digital templates.
Brand guidelines and asset handover
Provide the agreed files and guidance so your team and suppliers can use the identity consistently.
How we work with you
01
Discover the direction
Review your organisation, audience and requirements and agree the creative brief.
02
Develop the identity
Explore and refine the agreed visual direction through defined review stages.
03
Prepare the handover
Create the agreed applications, organise the asset files and provide usage guidance.
Questions you may have
Can you refresh an existing identity?
Yes. We can review what already works and agree whether a refinement or a more substantial change is appropriate.
What files and applications are included?
Logo formats, guidelines and applications are listed in the scope. We agree the practical requirements before design begins rather than assuming every possible format is included.
Can you apply the brand to our website and materials?
Yes. Website design, print artwork, templates and other rollout work can be planned alongside the identity or as a later stage.
Related services
Let's talk about what you need.
Tell us where you are now and what you want to achieve. We will agree the priorities, deliverables and scope before work begins.