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Avenza Digital

Email Marketing & Automation

Keep the conversation going. Make the next step easier.

Thoughtful email campaigns and automated follow-ups that help your organisation stay connected, nurture enquiries and bring people back.

A clearer plan for what happens after the first visit.

Someone discovers your organisation, signs up for updates or makes an enquiry. Email gives you a practical way to continue that conversation with useful, timely communication.

We bring strategy, writing, design and setup together, whether you need to launch your first newsletter, improve an existing programme or build a more consistent follow-up process.

Strategy & campaign planning

Define your audience, message, content themes and sending schedule around a clear purpose.

Platform setup & tidy-up

MailerLite setup or a review of your current platform, including list structure, subscriber groups and essential settings.

Branded email templates

Reusable templates with clear layouts, accessible content and mobile-friendly design that feels like your organisation.

Campaign writing & delivery

Subject lines, content, calls to action and campaign preparation, with testing and approval before sending.

Automated follow-ups

Welcome emails, enquiry nurturing, event reminders or customer follow-ups, with triggers and timing agreed around your customer journey.

Reporting & improvement

Review clicks, unsubscribes and relevant enquiries or website actions to understand what to improve next.

Built around your organisation

One campaign, a better system, or ongoing support.

The right scope depends on where you are starting and who will manage your emails. We can help with a focused setup project, a campaign launch or continued planning and delivery.

A practical project can include

  • A review of your existing emails, audience and objectives.
  • Sign-up forms, a clear subscriber journey and agreed connections to your website.
  • Groups or segments that make your messages more relevant.
  • A reusable template and agreed campaign or automation setup.
  • Testing, documentation and a handover your team can use.

Clear steps from idea to inbox.

We agree what success looks like before choosing the tools or building the emails.

  1. Review & plan. Understand your goals, current platform, audience and available content.
  2. Create & connect. Develop the templates, messages, forms and agreed automated journeys.
  3. Test & launch. Check links, mobile layouts, triggers and unsubscribe options before approval.
  4. Measure & refine. Review the agreed results and provide handover or ongoing support.

A few useful questions.

Do we need to use MailerLite?

No. MailerLite is one option. We can review your existing tools and recommend an approach that fits your requirements. Platform subscriptions and any paid integrations are agreed separately.

Can you work with our current mailing list?

Yes. We first review how contacts joined, your list structure and any existing unsubscribe records. Sign-up forms should make expectations clear, and emails should include a straightforward way to unsubscribe.

Can our team manage it afterwards?

Yes. We can provide reusable templates, guidance and training so your team can manage routine campaigns, or agree ongoing support if you prefer.

How much does it cost?

We quote around the work involved: your platform, number of templates or journeys, content needs and integrations. Tell us what you want to achieve and we will outline a suitable scope.

Start a conversation

Ready to make your emails work harder?

Tell us about your audience, current setup and what you would like to improve. We will help you identify the right next step.